Kiss Your Publicist Goodbye

by David on October 25, 2010

THAT OF COURSE is if you can even afford to have one in the first place! Blogger Nettie Hartsock recommends 7 smart ways to kiss your publicist goodbye. Here are the first 3:

1. Make your site a mini-magazine issue of thought-leadership. Look at your site as though it’s a real publication for both your peers and the media to source for news. Build an editorial calendar for all your online tools including Twitter, (status updates), Facebook and make sure you’re congruent in your content and your expertise.

2. Make sure you’re linking outside your blog to other news sources and stories by journalists. As a recovering technology journalist (1996-2004) I can tell you that all journalists love to have their names or links to stories, surface in Google alerts and they really love to show those to their editor as well.  You’re also giving them new sources of experts to look at when you write about stories they’ve covered and what your take is on the story.

3. Build a set of Google alerts on topics you’re most interested in and let those Google alerts give you ideas for new pieces of content on your blog, your Twitter and your Facebook pages. Don’t just stop at  posting those story links, go and comment on the stories at the sites they’re on and that will help you with building link-love to your site.

Read the rest here>>>

B!Gshots Bottom Line: it is possible to be your own publicist after all who knows your product better than you!

Leave a Comment

Previous post:

Next post: