Viral Marketing Done Right

by David on November 29, 2010

NOT ALL viral marketing video should be or needs to be this long (almost 5 minutes), but when the story is this good, length is not an issue.

An important key factor is not to make it ‘salesy’. Take your core marketing message (in this case, stay out of the doghouse) and expand it until it becomes what could be called ‘entertainment’. Don’t mention your product until the very end when your viewers start asking themselves “what is this for”?

And of course make sure that once you’ve posted it to your website you make it shareable on every social network possible.

Enjoy The Doghouse!

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