MY APPROACH TO MARKETING has always been a balanced approach…a little bit of everything into the mix. As sexy as it seems (and cost effective) “Social Media” should NOT be the only thing you do to get the word out about your product or service.
Don’t get me wrong, I’m not suggesting you abandon social media, hardly. There is no better cost effective way for a small business to market itself. I’m only pointing out that you need to use all of the tools at your disposal.
When was the last press release you sent out? Have you considered sponsoring or creating an event in your retail store’s neighborhood? Have you volunteered to speak on the radio or TV about a subject that is affecting both your business and the general population? What are you doing to connect to your clients on an emotional level?
If it seems that your marketing strategy is all social media…it’s time to get cracking!
B!gShots Bottom Line: Not everybody is online, what have you done lately to connect with those people?