Building Your Brand

by David on March 15, 2011

A NEW YORK FAMILY bought a ranch out west where they intended to raise cattle. Friends came to visit and asked if the ranch had a name.

“Well,” said the would-be-cattleman. “I wanted to call it the Bar-J, my wife favored the Suzy-Q, one son liked the Flying-W, and the other son wanted the Lazy-Y. So, we’re calling it the Bar-J-Suzy-Q-Flying-W-Lazy_Y.”

“But, where are all your cattle?” One of them asked.

“None of them survived the branding.”

B!G Shots Bottom Line: If you over think your brand…you might kill your inventory.

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