Teach A Dog A New Marketing Trick

by David on March 21, 2012

WHILE ON VACATION in California, taking in the sights and sounds of Laguna Beach I noticed something interesting while walking down the main shaping strip. Almost every storefront had a bowl of water out for passing dogs!

What a caring, giving idea I thought…especially in the California heat. And then I had my Homer Simpson DOH! moment and realized that as dog owners stood waiting for their pooch to fill ‘er up… they were standing their gazing into the windows.

These bowls of water were real world “sticky content” for passers-by!

B!gShots Bottom line: What are you doing for your customers to make them want to stop and stare at what you’re selling?

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