Bigshots Marketing® coaches small business owners toward success, teaching them how to connect with their clients and prospects in meaningful ways and build lasting relationships. While other marketing consultants are jumping on the social media bandwagon we take a more balanced approach between online and real world marketing. Learn to connect with your clients, grow your business and become a BigShot! How can we help you today?

Welcome to Bigshots Marketing

by David on October 4, 2010

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WELCOME TO BIGSHOTS MARKETING! This is a project that has been in the making for several years and today, I’m proud to say, has officially arrived to aid small businesses around North America as this free blog and small business marketing coaching service. The idea behind the BigShots Marketing Method is a simple one and is the [...]

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Is Your Marketing Giving a Mixed Message?

by David on May 2, 2012

B!gShots Bottom Line: On the highway  of life, your customers are busy enough. You need to say what you mean in the clearest way possible. Don’t try to piggy-back one message on another. Be clear, be direct. Share this:Bookmark on DeliciousDigg this postRecommend on FacebookShare on Linkedinshare via RedditShare with StumblersTweet about itSubscribe to the [...]

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Teach A Dog A New Marketing Trick

March 21, 2012

WHILE ON VACATION in California, taking in the sights and sounds of Laguna Beach I noticed something interesting while walking down the main shaping strip. Almost every storefront had a bowl of water out for passing dogs! What a caring, giving idea I thought…especially in the California heat. And then I had my Homer Simpson [...]

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Marketing Fail

March 14, 2012

IT’S IMPORTANT to let all of your employees understand what your core marketing message is so they can exemplify it while on the job. Unfortunately the employees in the picture below didn’t understand, or get their training before they hit the streets. What have you done lately to train your employees on your core marketing [...]

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If Facebook Were A Country…

February 22, 2012

  YOU’VE HEARD IT already a million times, “If Facebook were a country it would be the 3rd largest country in the world” [1][2][3] But you wanna know the truth?? It isn’t… Facebook Is Not A Country Facebook has no schools or hospitals, it has no police force, firefighters or army, it has no roads [...]

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The Truth About Testimonials

Thumbnail image for The Truth About Testimonials June 15, 2011

ANYTHING YOU SAY about yourself or your small business on your website, blog or in any marketing materials you send out, will be taken with a grain of salt. The most powerful message you can convey is a heartfelt client testimonial. Ask For It That said, even your happiest client will not be likely to [...]

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Captcha Their Attention

Thumbnail image for Captcha Their Attention June 7, 2011

I LOVE IT when people (or companies) come up up with truly innovative ways to help companies get their message across…and this is the best one I’ve seen in a couple of years. They take a negative and turn it into a positive for small businesses. Share this:Bookmark on DeliciousDigg this postRecommend on FacebookShare on [...]

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Google AdWords’ PPC Marketing

June 6, 2011

I’LL ADMIT, that if it wasn’t for PPC (pay-per-click) search marketing I might not have been able to get my voice over business up to the point where it is today. I was early to adopt this idea of getting my message in front of the people who were searching for me, when they were [...]

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Avoid Cheesy Slogans

Thumbnail image for Avoid Cheesy Slogans June 2, 2011

GOING BACK TO MY RADIO DAYS, when I was in charge of creating the “imaging” (or on-air positioning) for radio stations, one of my pet-peeves was the “cheesy slogan said in a big voice”. You know the ones I mean: “We’re the Rock Station That Really Rocks”, “We’ve got 50-thousand Watts of Power”, etc. They [...]

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Is Your Marketing Message Relevant?

May 30, 2011

Whether I’m lecturing on the subject of radio, writing for media or how to market your small business, one of my main mantras is that sex doesn’t sell…fear sells! It’s one of those pesky survival instincts that we still carry around from our caveman days. If your message isn’t relevant to my immediate situation (and survival) [...]

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You Don’t Need A Big Marketing Budget to be Innovative

May 19, 2011

HOW INNOVATIVE IS YOUR MARKETING? Does the excuse that you can’t “afford” to do anything interesting sound familiar? Have a look at this guerilla marketing campaign put on by a Mercedes dealer in Stuggart, Germany. These little suction cupped Mercedes ornaments were to support a larger test-drive campaign, to get people who already own luxury [...]

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