Bigshots Marketing® coaches small business owners toward success, teaching them how to connect with their clients and prospects in meaningful ways and build lasting relationships. While other marketing consultants are jumping on the social media bandwagon we take a more balanced approach between online and real world marketing. Learn to connect with your clients, grow your business and become a BigShot! How can we help you today?

Is Your Marketing Message Relevant?

May 30, 2011

Whether I’m lecturing on the subject of radio, writing for media or how to market your small business, one of my main mantras is that sex doesn’t sell…fear sells! It’s one of those pesky survival instincts that we still carry around from our caveman days. If your message isn’t relevant to my immediate situation (and survival) […]

Read more →

You Don’t Need A Big Marketing Budget to be Innovative

May 19, 2011

HOW INNOVATIVE IS YOUR MARKETING? Does the excuse that you can’t “afford” to do anything interesting sound familiar? Have a look at this guerilla marketing campaign put on by a Mercedes dealer in Stuggart, Germany. These little suction cupped Mercedes ornaments were to support a larger test-drive campaign, to get people who already own luxury […]

Read more →

What the…!?

May 11, 2011

AS I ALWAYS SAY whether I’m talking with my kids or a client, don’t use a big word when a diminutive one will suffice. I just came across this (very real) description for a company online: Leveraging synergies to set the underpinning architecture to the overarching policy structure that governs processes to ensure that a global solution […]

Read more →

How Easy Are You Making It for Customers to Contact You?

Thumbnail image for How Easy Are You Making It for Customers to Contact You? May 10, 2011
Read more →

Fortune 500 PR for FREE

Thumbnail image for Fortune 500 PR for FREE May 6, 2011

I KNOW IT SOUNDS LIKE A “too-good-to-be-true” title but believe it or not there are reporters out there who need your expertise when preparing a story and HARO (which stands for Help A Reporter Out) wants to introduce you to them. Click here to read the pitch and sign up Learn how to become a […]

Read more →

Top 8 Email Marketing Software (PC)

Thumbnail image for Top 8 Email Marketing Software (PC) April 29, 2011

I DON’T THINK there is a small business anywhere that cannot benefit from a professional email marketing campaign. The ability to reflexively reach out and touch hundreds or thousands of loyal customers in a personal way is just what the marketing plan (and budget) calls for! Since I personally only work on Macs I’ve always […]

Read more →

5 Tips to Create An Effective Newsletter

Thumbnail image for 5 Tips to Create An Effective Newsletter April 27, 2011

EMAIL MARKETING has been an integral part of my small business marketing plan for years. As soon as I realized the impact I could have with my clients and the cost effectiveness of it I made it a part of my marketing portfolio. One of the least intrusive forms of email marketing I find is […]

Read more →

What Are QR Codes?

Thumbnail image for What Are QR Codes? March 31, 2011

IF YOU HAVE BEEN PAYING ATTENTION (and I know you have), you have started noticing unusual looking black and white squares with strange patterns in them popping up everywhere, especially in print publications. They are QR codes and function similarly to the more familiar bar codes used to scan items for price information at stores. […]

Read more →

Building Your Brand

Thumbnail image for Building Your Brand March 15, 2011

A NEW YORK FAMILY bought a ranch out west where they intended to raise cattle. Friends came to visit and asked if the ranch had a name. “Well,” said the would-be-cattleman. “I wanted to call it the Bar-J, my wife favored the Suzy-Q, one son liked the Flying-W, and the other son wanted the Lazy-Y. […]

Read more →

Social Media Isn’t a “Marketing Strategy”

Thumbnail image for Social Media Isn’t a “Marketing Strategy” March 9, 2011

MY APPROACH TO MARKETING has always been a balanced approach…a little bit of everything into the mix. As sexy as it seems (and cost effective) “Social Media” should NOT be the only thing you do to get the word out about your product or service. Don’t get me wrong, I’m not suggesting you abandon social […]

Read more →