A NEW YORK FAMILY bought a ranch out west where they intended to raise cattle. Friends came to visit and asked if the ranch had a name.
“Well,” said the would-be-cattleman. “I wanted to call it the Bar-J, my wife favored the Suzy-Q, one son liked the Flying-W, and the other son wanted the Lazy-Y. So, we’re calling it the Bar-J-Suzy-Q-Flying-W-Lazy_Y.”
“But, where are all your cattle?” One of them asked.
“None of them survived the branding.”
B!G Shots Bottom Line: If you over think your brand…you might kill your inventory.